Definition of terms
1. Tourism Product
A tourism product is the complete experience a tourist purchases and consumes during their travel. It includes tangible and intangible components such as accommodations, attractions,
transport, and services. For example, a wildlife safari in Kenya includes game drives (experience),
lodges (accommodation), and cultural interactions.
2. Attractions
Attractions are natural or man-made features that draw visitors to a destination. They can be
classified into:
Natural attractions: Mountains, beaches, national parks, wildlife.
Cultural attractions: Heritage sites, festivals, traditions.
Built attractions: Theme parks, museums, monuments.
3. Accessibility
Refers to how easy it is for tourists to reach a destination or attraction. Accessibility depends on
transportation systems (airports, roads, trains), infrastructure, and supportive services (visa
policies, signage).
4. Amenities
Facilities and services provided to enhance the tourist experience, such as restaurants,
accommodation, restrooms, and tour guides. These are essential for comfort and satisfaction.
5. Destination
A destination is a geographical area that offers tourism products and services to visitors. It can be
a city, region, or country, such as Maasai Mara or the Great Rift Valley.
6. Market Segmentation
The process of dividing potential tourists into specific groups based on characteristics like
demographics, interests, travel behavior, or spending power to tailor tourism products to their preferences.
7. Sustainability
Sustainability in tourism product development focuses on creating products that minimize
environmental impact, preserve cultural heritage, and provide long-term economic benefits to local
communities.
8. Packaging
Combining various tourism services, such as accommodation, transportation, and guided tours,
into a single price or experience. For instance, a travel agency may offer a "3-day safari package"
that includes meals, game drives, and lodging.
9. Product Diversification
Creating a variety of tourism products to attract different market segments or to reduce overdependence on one type of tourism. For example, diversifying from wildlife tourism to cultural tourism in Kenya.
10. Tourism Value Chain
The entire sequence of activities involved in delivering the tourism product, from planning and
booking to travel, consumption, and post-visit feedback.
11. Carrying Capacity
The maximum number of visitors an attraction or destination can sustain without causing
environmental degradation, loss of cultural integrity, or reduced visitor satisfaction.
12. Stakeholders
Individuals, groups, or organizations involved in or affected by tourism product development.
These include local communities, government agencies, tour operators, conservationists, and
investors.
13. Authenticity
The degree to which a tourism product reflects the true culture, history, or environment of a
destination. Authentic experiences often appeal to tourists seeking meaningful and unique interactions.
14. Product Lifecycle
The stages a tourism product goes through, from introduction and growth to maturity and potential
decline. Understanding this helps in planning marketing strategies and innovations.
15. Experiential Tourism
A form of tourism where visitors actively engage in immersive activities, such as cooking traditional
food, participating in local crafts, or volunteering in conservation projects.
16. Innovation
The introduction of new ideas, services, or technologies in tourism product development. For
example, virtual tours or eco-friendly accommodations.
17. Destination Branding
Creating a unique identity for a destination to distinguish it from competitors. For example, Kenya
is branded as "Magical Kenya," emphasizing its diverse wildlife and landscapes.
18. Community-Based Tourism (CBT)
A form of tourism that is managed and owned by local communities, aiming to provide authentic
experiences and economic benefits to residents while protecting their culture and environment.
19. Interpretation
The process of explaining the significance of attractions, culture, or history to tourists, often
through guides, signage, or technology. This enhances visitor understanding and appreciation.
20. Infrastructure
The physical and organizational structures needed for tourism, including roads, airports, water
supply, and communication systems.
- Teacher: Admin User